Making a difference.
Leadership - Design - Writing - Art
Vision
I encourage innovative thinking, break down barriers, and redefine friction as a catalyst for creativity so that people can vividly see the future.
Transformation
I champion transformational growth by creating resilient, high-performing UX teams, leaders and structures to drive positive change.
Coaching
I apply sports science to leadership, maximizing organizational potential via goal setting, periodization & strategic questioning.
UX Journey
Making hard decisions easy
Position: Head of User Experience
As the leading online platform for residential and commercial real estate in Germany, ImmoScout24 has been revolutionizing the real estate market for over 20 years and successfully brings owners, brokers and searchers together when it matters the most.
Financially empowering the next generation
Position: Head of Design
Sezzle enables shoppers to budget purchases over time with interest-free installment plans. As a B Corp, Sezzle’s goal is to help everyone pursue financial freedom, and to invest in social good initiatives that shape a better world.
Improving lives through better eating.
Position: Senior UX Researcher, Service Designer
Lifesum helps people make conscious decisions toward a healthy lifestyle. The analysis of behavioral data helps design a personalized health plan accommodating body type, habits, preferences etc.
Challenge everyone to become their greatest version.
Position: UX & Market Researcher, Service Designer
Freeletics offers AI-supported coaching to help people form healthy habits and reach ambitious goals. It provides people with a perfect workout plan, nutritional guidance and more.
Scientific Journey
Wellbeing via Zumba
(Master Thesis)
Zumba® revolutionized the fitness industry worldwide nailing their previous slogan “Ditch the workout – Join the Party”. My thesis find answers for the phenomenon based on sport scientific and psychological constructs.
Dancers performance (Bachelor Thesis)
So-called “Carnevalistic” Dance” is for many not only a hobby but also a tough competitive sport demanding peak performance. In my thesis we examined the heart rate behavior of female solo dancers and give guidance regarding proper training methodology.
Simon Effect / Decision Making
The Simon Effect shows that people respond faster and more accurately if there is a match between stimulus and response features, also known as stimulus-response-compatibility. This project investigated the age and practice dependencies of the Simon Task.
DKB Indoor Skiing / PR
Oberhof is a famous ski sport and tourism region in Germany. This internship aimed to support the initial Marketing and PR activities of DKB-Skisporthalle Oberhof shortly after it was opened in 2009. The indoor complex allows for the year-round execution of winter sports…
